Behaviour Change Conference

The BR-UK research team were well represented at the event at the Behaviour Change Conference 2025, Lisbon 2nd - 3rd of April. The conference, hosted by UCL’s Centre for Behaviour Change and a Portuguese partner, brought together industry, academia, government and the third sector with a focus on the theme of Health and Sustainability.

Those associated with BR-UK included Professor Robert West (University College London) who provided the opening keynote on “Achieving behaviour change through communications”, and Professors Jo Hart and Lucie Byrne Davis (University of Manchester; BR-UK investigators) on the topic of “The who and how of embedded behavioural research and practice”.  Dr Harriet Baird (University of Sheffield) chaired and presented the symposia on “Applying Artificial Intelligence to Improve Behavioural Science” along with Dr Janna Hastings and BR-UK Co-Director Professor Susan Michie.

Dr Rosie Webster (Zinc) chaired a Symposium that included presentations from BR-UK researchers Drs Niamh Hart, Nia Coupe, Maria Fomina and Kitty Saunders on “Understanding and advancing the capability of behavioural research in the UK.”  Kitty also convened a panel discussion on the challenges of translating behavioural research into policy.

More information about the conference presentations is on the Open Science Framework site. Dr Rosie Webster has written a personal overview of the conference.