BR-UK and our partner Zinc Ventures have been evaluating the role of behavioural research within UK startups and scaleups to identify opportunities to enable its use. BR-UK and our partner Zinc Ventures have been evaluating the role of behavioural research within UK startups and scaleups to identify opportunities to enable its use. In Zinc’s most recent report, entitled “Building behavioural research capabilities in UK Startups and Scaleups”, the team identify a number of areas for additional consideration. The report findings have been explained in a three-part blog series providing a snapshot of the current landscape. Report: The state of behavioural research in UK ventures and what comes nextTools, resources, and training for behavioural researchIncreasing buy-in for behavioural research: are investors the key? Publication date 28 Apr, 2025