Behavioural Research UKs launch took place online, chaired by Professor Nick Pidgeon with the opening address from Professor Dame Angela McLean, UK Government Chief Scientific Adviser. Professor Nick Pidgeon chaired the official launch of the BR-UK Leadership Hub which included an opening address from the UK Government's Chief Scientific Officer, Dam Angela McLean. The launch provided an overview of the ambitions of both the Economic and Social Research Council who fund BR-UK through their National Capability in Behavioural Research initiative and the Hub as a whole. BR-UK Directors, Professor Linda Bauld and Professor Susan Michie, explained the rational behind the Hub, why behavioural research matters and the BR-UK vision. If you missed the launch and would like to catch up, you can watch it on our YouTube channel. Publication date 10 Mar, 2024
