The BR-UK launch took place on 4th March and included an opening address from Professor Dame Angela McLean, UK Government Chief Scientific Adviser. Additional speakers included: Joy Todd, Deputy Director of Research at ESRC: Economic and Social Research Council BR-UK Co-Directors Professor Linda Bauld, The University of Edinburgh, and Professor Susan Michie, UCL Professor Nick Pidgeon, Cardiff University / Prifysgol Caerdydd Professor Ann Phoenix, UCL Ashley Gould, Public Health Wales Dr Jo Davan Wetton (Hale), UCL In the launch event, the team provided the background to ESRC's National Capability in Behavioural Research initiative and where BR-UK features within this. They went on to address questions such as: What is behavioural research? Why does it matter? Who & what is BR-UK? Who funds BR-UK? How do I connect with BR-UK? You can watch the launch event again on our YouTube Channel. This article was published on 2024-09-24