New BR-UK Report Reveals How a Rural Cornish Community Weathered Storm Goretti

Behavioural Research UK (BR-UK) today publishes a new report examining how residents of a remote Cornish parish prepared for, lived through, and recovered from one of the most disruptive storms to hit the South West in recent years.

Background and Context

The report's publication comes at a critical moment, with forecasters warning that Storm Austen is set to hit the UK today (23rd October 2026) with power cuts reported to be affecting nearly 7,000 homes in Cornwall in Devon and disruptions due to fallen trees and powerlines in Cornwall. The timing lends fresh urgency to the study's findings, offering communities, planners and responders an opportunity to apply lessons before the next severe weather event arrives.

The study was commissioned by the Social and Behavioural Sciences for Emergencies Group, convened by the Government Office for Science, to build a clearer understanding of how rural communities respond to extreme weather events. It was conducted by researchers from the Government Office for Science, University College London (in collaboration with BR-UK) and the University of Exeter (in collaboration with the ESRC funded ACCESS Network).

The report has a foreword by Professor Tom Crick MBE, Chair of the Social and Behavioural Science for Emergencies Steering Group and Chief Scientific Adviser at the Department for Digital, Culture, Media and Sport.

Why Mawnan?

The research focuses on the Parish of Mawnan in Cornwall - a rural location chosen for its older-than-average population, limited access routes, and known vulnerabilities around power, communications and physical isolation. When Storm Goretti struck in January 2026, these factors combined to create a challenging test of community resilience, making Mawnan an invaluable case study for emergency planners nationwide.

What the Research Found

The report offers a detailed, picture of life before, during and after the storm. Among its key findings:

Preparedness was patchy. Many residents underestimated the storm's severity and took little preparatory action. Those who coped best were often incidentally prepared through existing self-sufficiency, rather than deliberate planning.

Weather warnings had limited traction. Because residents receive warnings frequently, yellow and amber alerts were largely discounted. The escalation to a red warning, while impactful, was seen by some as arriving too late to allow meaningful preparation.

Emergency alerts underperformed. Government emergency alerts had limited behavioural impact. Some residents received them late or not at all, and those who did often found they simply confirmed what they already knew.

Power and communications failures was one of the most significant impacts. Even households with "alternative" sources like oil-fired boilers were affected, because these systems still depended on electricity. The loss of mobile and internet connectivity emerged as the single most challenging aspect for many, cutting off information, hampering contact with emergency services, and deepening isolation.

Local businesses were hit hard. Road closures, power outages and reduced customer access caused significant disruption, raising concerns about longer-term damage to tourism and revenue.

Vulnerability was multi-dimensional. Risk was shaped by age, health, reliance on electrical equipment, social isolation and geography. Village-based first responders proved crucial when emergency services could not reach the parish due to fallen trees.

Community spirit filled the gaps. Residents led much of the immediate response and recovery through strong mutual aid — though access to help was uneven, often depending on proximity and existing social ties.

Institutional responses drew mixed reviews. Power companies were viewed more favourably than communications providers thanks to their responsiveness and visibility after the storm. Local and central government responses were widely perceived as minimal and poorly communicated.

Good intentions, limited follow-through. The storm prompted many residents to plan improvements to their preparedness, but few had acted on these plans - suggesting that without additional support, behaviour change may not be sustained.

Why It Matters

As extreme weather events become more frequent, the Storm Goretti study offers timely, practical insight into the behavioural realities of rural emergency response. Its findings underline the need for warning systems that cut through "alert fatigue," resilient communications infrastructure, and sustained support to help communities turn good intentions into lasting preparedness.

With Storm Austen hitting South West England today, and Storm Boelo expected to affect the Northern UK from tomorrow (Saturday 24th October), these lessons could not be more relevant. The report serves as a timely reminder, for residents, responders and government alike, of the value of acting early, checking in on vulnerable neighbours, and ensuring that plans made after the last storm are put into practice before the next one strikes.

Notes

Citation: Saunders, K.R.K., Darke, S., and Heitmeyer, C. (2026). “Storm Goretti: A qualitative investigation of rural emergency preparedness, response and recovery. Behavioural Research-UK and Government Office for Science.”  https://doi.org/10.7488/era/7881

Questions about the report should be direct to Katherine R.K. Saunders kitty.saunders@ucl.ac.uk. 

This research project was commissioned by GO-Science who part-funded the work along with ACCESS and BR-UK who are both funded by ESRC.  

About The Government Office for Science: GO-Science’s mission is to put excellent science advice at the heart of decision making. The Government Office for Science is a science advisory office in the UK Government. It advises the Government on policy and decision-making based on science and long-term thinking. 

About Behavioural Research UK: BR-UK is a research consortium funded by UK Research and Innovation (UKRI) via the Economic and Social Research Council (ESRC) under [grant number ES/ W00805X/1]. The consortium serves as a leadership hub that is part of a wider ESRC programme to build national capability for behavioural research. BR-UK has been awarded funding to conduct interdisciplinary behavioural research to contribute to addressing societal challenges.  The BR-UK Leadership Hub is part of a wider "hub and spoke" investment by the ESRC to build a National Capability for Behavioural Research (NCBR). This is a significant and strategically important investment for the ESRC, and underpins their four other priority areas in Net Zero, environment, biodiversity, and climate change; Digital society; Health and social care; and Security, risk, and resilience. 

About ACCESS: Advancing Capacity for Climate and Environmental Social Science (ACCESS) is a five-year (2022-2027) initiative funded by the Economic and Social Research Council (ESRC). ACCESS (SD) is supported by grant number ES/ W00805X/1. ACCESS aims to increase the reach of environmental social science (ESS) – encouraging the use of ESS evidence and approaches within policymaking. ACCESS also builds capacity and confidence in environmental social scientists – supporting more meaningful collaboration across disciplines and sectors.

Economic and Social Research Council (ESRC) is the UK’s largest funder of economic, social, behavioural and human data science. ESRC is part of UK Research and Innovation, a non-departmental public body funded by a grant-in-aid from the UK government. ESRC fund world-leading research, data and postgraduate training in the economic, behavioural, social and data sciences to understand people and the world around us. They are committed to supporting research that will benefit the economy, society, culture, public policy or services, health, the environment or quality of life beyond academia. The BR-UK Leadership Hub is part of an investment by the ESRC to build a National Capability for Behavioural Research (NCBR).