Links to the latest opinion pieces from BR-UK members. Using Generative AI in behavioural research Recently Professor Susan Michie, Dr Janna Hastings and Professor Robert West hosted a BR-UK webinar discussing the pluses and minuses of using Artificial Intelligence to improve behavioural research. Read on to learn what the team did to test whether AI could help improve our efficacy. Ontologies and their use in Behavioural Science Ontologies are ways of representing information that promotes clarity, consistency, and coherence. They are used in science to facilitate search, inference, and interoperability across data sets and academic disciplines. Dr Harriet Baird explains exactly what ontologies are and how they can be used in behavioural research. Current and Future Priorities for UK Behavioural Research Behavioural research is increasingly being used in policy and practice – but what can organisations’ strategies tell us about advancing UK behavioural research? Dr Niamh Hart outlines findings from a review of documents published by UK government departments, public bodies, research funding bodies, and learned societies. Do behavioural interventions to reduce speed behaviour in car drivers matter? Given speeding's significant impact on collision and injury outcomes and the complexity of its causes, there is a pressing need to evaluate effective behavioural interventions for reducing driver speeds. Dr Jack Hitchings and Dr Shaun Helman explain the approaches BR-UK is taking to address this need and what may change as a result of the research findings. How Different Types of Evidence Effect Public Policy Support Public opinion plays a crucial role in the success of policies - without policy support, implementing and enforcing them can be a challenge. However, when convincing the public that a policy is worth supporting, all evidence may not be equal. Learn more about our project that examines the influence of statistical and anecdotal evidence on belief in policy effectiveness and support. Mapping the UK behavioural research landscape The science and study of human behaviour is increasingly being recognised for its relevance to policy and practice worldwide. Dr Jo Davan Wetton explains what the BR-UK Map tells us about who is doing behavioural research in the UK. What is Open Science and why does it matter? Open science refers to practices that increase transparency, accessibility, and collaboration in research. But why does this matter? BR-UK Deputy Director, Dr Sharon Cox explains and makes the case for everyone adopting open science. This article was published on 2024-09-24